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For Immediate Release
SAN DIEGO (February 16, 2000) - Mail Boxes Etc. (MBE) has appointed Kurt M. Schusterman to the position of senior vice president of marketing. In his role, Schusterman will oversee MBE's worldwide marketing, public relations and advertising programs designed to enhance the company's position as the leading business services provider to the small-office/home-office (SOHO) market.
Among key projects, Schusterman and his team will be working with MBE's advertising and public relations agencies of record, Ogilvy & Mather, Los Angeles, and Hill & Knowlton, respectively, to implement a comprehensive strategic plan in support of MBE's recent technology initiatives and subsequent entry into the world of e-commerce. Additionally, Schusterman will lead initiatives to further the company's customer intimacy focus through one-to-one marketing and customer relationship management.
“We are very excited and fortunate to have Kurt join our leadership team,“ said James Amos, MBE president and CEO. “He brings with him a wealth of advertising knowledge and strategic marketing expertise that will help enhance MBE's brand image in the new millennium.“
Schusterman has nearly 20 years of experience in the fields of strategic marketing, sales and advertising. Among his many accomplishments, he served as senior vice president of sales and marketing with XTRACASH ATM, Inc. and senior vice president and chief marketing officer for Texas Commerce Bank. Most recently, he served as vice president and chief operating officer for TRM Corporation.
Schusterman holds a bachelor's degree in marketing from Miami University of Ohio and a master's degree in advertising from Northwestern University.
This year marks the 20th anniversary of Mail Boxes Etc. (MBE), the world's largest retail business, communication and postal services franchisor. MBE, a wholly owned subsidiary of U.S. Office Products Company (NASDAQ: OFIS), has more than 4,000 locations operating worldwide, and master license agreements in 67 countries around the world. In the United States, MBE centers are owned and operated by licensed franchisees of Mail Boxes Etc. USA, Inc. Outside the United States, MBE centers are owned and operated by MBE master licensees or their franchisees. MBE maintains a Web site at www.mbe.com
US Office Products is one of North America's leading providers of office supplies and coffee, office furniture, and vending services. In addition to Mail Boxes Etc., USOP owns Blue Star Group Limited, a leading supplier of office products and business services in New Zealand and Australia. In addition, USOP owns a 49% interest in Dudley Stationery Limited, the second largest contract stationer in the United Kingdom. USOP's corporate Web site can be found at www.usop.com. |