Becca Andrews, MBE
MICHELLE VAN SLYKE APPOINTED MARKETING V.P. FOR MAIL BOXES ETC., INC.
Marketing Veteran Will Oversee The UPS Store and Mail Boxes Etc. Brands
SAN DIEGO, CA., Nov., 29, 2010 – Mail Boxes Etc., Inc. (MBE), franchisor of The UPS Store® and Mail Boxes Etc.® brands, has appointed Michelle (Cervantez) Van Slyke its vice president of marketing. Van Slyke will manage the marketing, communications, public relations and product development functions of the world's largest retail system of shipping, postal, print and business services.
Van Slyke has more than 22 years’ experience in marketing, including 15 years with Ford Motor Company, holding positions such as corporate advertising manager and global process and strategy manager as well as vice president of marketing for Jaguar. She gained additional experience working with automotive dealers as vice president of marketing at Mercedes-Benz and later Hyundai Motor America.
“We are fortunate to have someone with Michelle’s extensive marketing credentials join our team. Her knowledge, experience and skills are an ideal complement to our organizational needs,” said Stuart Mathis, president of MBE. “Michelle’s strategic and creative perspective will enable us to continue educating consumers on the variety of products and services The UPS Store and Mail Boxes Etc. locations have to offer.”
“We welcome Michelle in the wake of launching our global communications platform and new advertising for The UPS Store, the first to be fully aligned with the corporate platform,” said Maureen Healy, vice president of UPS customer communications. “We look forward to continuing our collaboration and telling the ‘We ♥ Logistics’ story.”
Van Slyke was twice named one of the 100 Leading Women in Automotive by Automotive News magazine and was one of 22 women to receive the Advertising Age Women to Watch Award in 2003. She also has been recognized as among 100 Influential Hispanics and 80 Elite Women in the U.S. by Hispanic Business Magazine.
With more than 4,700 locations, The UPS Store and Mail Boxes Etc. network comprises the world’s largest franchise system of retail shipping, postal, print and business service centers throughout the United States, Puerto Rico and Canada. In the United States and Puerto Rico, The UPS Store and Mail Boxes Etc. locations are independently owned and operated by licensed franchisees of Mail Boxes Etc., Inc., a UPS subsidiary. In Canada, locations are independently owned and operated by licensed franchisees of master licensee MBEC Communications, L.P. For additional information, visit www.theupsstore.com or www.mbe.com.